Intimate view on Claude A. Simard
Art lovers all know the name and work of Claude A. Simard – you also know about his life if you have read our article (click here if not!) But few of us are lucky enough to have known the man in person; not only did Roch-André Perreault have this chance, but he actually met the artist well before founding the Perreault Galerie. To celebrate Claude A. Simard’s birthday, July 9, let’s hear about these memories!
The very beginning, in Old Quebec
Roch-André Perreault met Claude A. Simard as they began their career at Simons in 1966, respectively as a buyer in the men’s department and as director of advertising. “Very quickly, Mr. Simons made him his right arm!” Mr. Perreault is referring, of course, to Donald Simons, father of Simons’ current CEO, Peter Simons.
Mr. Perreault is full of praise when he speaks about his former colleague: “Claude brought a fresh point of view, a new mindset. Aestheticism was always very important to him. He did everything, he was a multi-talented!” According to Mr. Perreault, Claude A. Simard was an one of the first brand creators in Canada. In fact, the now iconic leave of Simons stores is his work!
A repeated collaboration
The two men kept in touch after leaving Simons to start their own business: a graphic design firm for Claude A. Simard and clothing stores for Roch-André Perreault. “We’ve always gravitated near each other.” In fact, Mr. Simard was responsible for the branding of the Perreault Boutiques, a job he knew well to have created the personalities of the styles 31, Icon, Twik and other Simons brands, in addition to taking care of the interior design of the stores. No wonder then that Mr. Perreault reached out his former colleague without hesitation: “He has created such amazing ambiances in our stores!”
From branding to painting
It was therefore only natural, when Roch-André Perreault founded his own art gallery, that he would want to exhibit his friend and former colleague’s artworks. The collaboration started with one painting, then another, and another – and eventually the Perreault Gallery became one of the most popular galleries to sell Claude A. Simard’s work.
Roch-André Perreault speaks with great admiration of the painter who passed away in 2014. “In addition to having been a member of the Royal Canadian Academy, he would bring happiness to many art collectors through his joyful and colorful works.”
Comments are closed